Rebrand / Identity / Strategy
Rebrand of P&O Ferries to distance themselves from the sacking scandal of 2022 and solidify ferry travel as a no brainer for groups of families and friends seeking adventure and quality time together. Design inspired by the following visual keywords: fresh, fluid, rhythmic. Note: concept work completed during time as student at Shillington.
Design rooted in the concept 'savour the journey': slow down our busy lives, savour quality time with our loved ones and enjoy the journey just as much as the destination.
Brand values: Adventure / Authenticity / Connection
