Identity / Strategy / App UX/UI
Brand identity for a subscription-based fashion rental start-up aimed at fashion enthusiasts aged 20-35 who embrace designer fashion as a form of self-expression, but are unable to afford it. Design inspired by the following visual keywords: bold, revolution, infinite. Note: concept work completed during time as student at Shillington.
Design rooted in the concept 'make a fashion statement': take a stand against both the exclusivity of designer couture and fast fashion, embrace self-expression through fashion, and take action against the climate crisis.
Brand values: Revolutionary / Empowering / Uncompromising
