IDENTITY / STRATEGY
Branding and design for Birmingham Comedy Festival to appeal to a broad audience and to stand apart from typical comedy branding. Design inspired by the following visual keywords: fun, bright, juxtaposition. Note: concept work completed during time as student at Shillington.
Design rooted in the concept 'everyday hilarity': comedy makes the mundane everyday things suddenly hilarious and ridiculous. Come and laugh your head off and escape the boring everyday.
Brand values: Inclusive / Truth / Therapeutic
